#16 - 20 Best PR Tips According to 10 Best PR

#16 of 25 Best PR Tips In Malcom Gladwell's bestselling book The Tipping Point, he argued that social phenomena share three types of people: Connectors, Mavens and Salespersons. Connectors share hundreds of weak social ties, Mavens dive deep into markets, and Salespersons boast charisma and negotiation skills. Each is vital to viral success. Without a nerd to gather information and a loudmouth to distribute it, word-of-mouth epidemics stutter and stall. One of the top PR tips is that professional public relations firms ought to imbibe Gladwell's advice and learn The Law of the Few, The Stickiness Factor, and The Power of Context.

#17 of 25 Best PR Tips Write beyond the five-paragraph essay. One of the best public relations tips is that content ought to be not only readable, but scannable. Use short sentences stuffed with nouns and light on the adjectives. Write at the bottom of the ladder of abstraction. In bulletins and letters, the first and last sentences of paragraphs ought to clearly communicate the topics and calls to action. For websites, remember that users read in an F-pattern, right to left, top to bottom, so place the most pertinent content in the first and second paragraph. Limit paragraphs to 3-5 sentences and break apart sections by subheadings.

#18 of 25 Best PR Tips There are three inviolable rules to a courtroom examination: Ask leading questions only, introduce only one fact per question, and break apart the cross examination into a logical progression towards a specific goal. One of the best public relations tips is to do the same with media appearances. Introduce facts like drops of water, letting them fall into place to create a waterfall of information directed at one goal: Your call to action. Speak in sound bites and always keep the interview on your turf. Resist the urge to fill in silences and eliminate soft language and deferential phrases.

#19 of 25 Best PR Tips What the yellow pages were to the 1980s, so the world wide web is to the 2010s. SEO (Search Engine Optimization) is an SOS to be heard, to be seen, to be noticed. High quality SEO can generate website traffic, convert leads to revenue and establish a market presence. Among the best public relations tips is to hire a reputable SEO organization or practice the basics yourself: white hat backlinks, clean meta data, semantic HTML structures and targeted short-phrase keywords, for example.

#20 of 25 Best PR Tips The cardinal rule of clothing is this: You talk. Your clothes don't. Eliminate collared sweatshirts, baggy sleeves, square-toed shoes and of course, woolen Christmas sweaters. Men ought to embrace slim fit blazers, dark washed denim jeans and gentle v-neck sweaters. Women cannot go wrong with a pants suit or skirt suit, but remember that black and gray are not business' only colors. All should pay particular attention to shoe condition and belt color, as fashion gurus set great store by those two wardrobe details.