Berman & Co. is a public relations company that specializes in research, communications, advertising, and government affairs. This company combines their expertise with creative thinking to ultimately produce extraordinary results for the clients that they serve. Berman & Co. is different from other companies of its kind because their mission is to "change the debate" rather than just simply contributing to it. The main goal of the company is to make people think in a brand new way and make them think twice about common assumptions. The success of Berman & Co. is based on four factors. These factors include creative advertising, research, communicating aggressively, and being effective in relaying a message. The staff at Berman & Co. consists of 35 people and includes professionals in the fields of media, design, government relations, and research. Through the combined knowledge and expertise of these fields, Berman & Co. is able to successfully make people think in a new way.
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