Kglobal is a Washington, DC based public relations firm focused on generating public affairs campaigns for clients who are seeking to either shape public policy or increase their market share. The firm specializes in connecting their client with advocates who feel passionate about the issues or brands that the client is focused on. Kglobal specializes in combining people with political and media experience with those talented at telling stories and members of the younger generation who have an eye for effective design and understand how to reach the public through the use of planned brand campaigns. The firm plans their public relations strategies around what they call the circle concept, which indicates that most people do not rely on one sole source of information when becoming informed and making decisions about brands and issues. For this reason, they specialize in branding across a variety of platforms to maximize the audience their clients are able to reach.
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