The first thing that you should learn as a business manager is not to burden your employees with too much work that is outside of their sphere of influence! There is nothing worse for an employee than failing at a task, but if you give those people tasks to which they are not accustomed in the first place, then what do you really expect? Far too many companies give the work of public relations to their employees, and this is the first step to a disaster. With all of the hard work that you spent on production, why would you then turn around and leave all of your cards on the table when it comes to promotion? This does your hard work and the work of your employees a huge disservice. Coordinate your public relations efforts with the great people at Berman & Co (http://www.bermanco.com/) so that everyone leaves happy!
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