Services provided by The Knot Group include media relations and strategic planning, so clients get much more than simple publicity. Counseling, brand partnerships and the seeding of brand ambassadors and influencers give The Knot Group the unique ability to reach audiences at multiple levels. The hands-on approach to PR used by The Knot Group is enhanced by its media monitoring services. When anything relating to a client comes online or hits the airwaves, the company can mobilize its resources to either contain or exploit the event. As a result, they mitigate client PR disasters and exploit free publicity. Experts working with The Knot Group have a brand ambassador profiling program that leverages the online and social media communities to get free positive exposure. Other services available from the firm include writing services and content marketing and media events.
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