Paradigm PR is a public relations firm located in Toronto, Canada. They are the public relations firm that created, organized, and implemented the massive National Coffee Day marketing campaign for Tim Hortons, Canada's largest coffee supplier. This extraordinarily successful campaign was able to reach over 13 million people on social media. By the time National Coffee Day was over, more than 100 stories had been written about the campaign from different traditional media agencies. Other notable clients of Paradigm include Toys R Us, MGA Entertainment, Playtex, TD Bank, and HTC. Although many of their clients are large companies and corporations, they serve clients from businesses of all sizes. They advertise their expertise as being in the industries of food, sports, drink, financial services, retail, home and design, beauty, beverage, fashion, and technology. Since opening in 2007, Paradigm PR has won more than 50 awards for their creative and successful campaigns and solutions.
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