In the 21st century, cutting-edge and state-of-the-art are more than buzz words. They are the foundation at The Knot Group. Clients can expect a full line-up of services with media relations, strategic planning and counseling, influencer and ambassador seeding, and more. Because of the importance of branding, there are two dedicated services with brand partnerships and brand ambassador profiles to address it. Celebrities also have their own category for a personalized experience. The digital space dictated by the trendy social media phenomenon is harnessed with a team of content writers, publicists, and stylists. Media relations strategies have a focus on events, ratings, and monitoring. Results are evident from the start with individual attention and collaborative projects. Finding the right platform may require the assistance of influencers in the industry. The Knot Group’s portfolio includes Aveda and Uber. This strategy has been the tactic used to raise awareness and keep clients relevant.
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