Strategic Objectives is a Public relations agency headquartered in Toronto with over 40 associates spread throughout Canada. Strategic Objectives is considered the premier Canadian PR firm and has won multiple awards for marketing and social public relations, including being recognized by the United Nations for Outstanding Achievement in Public Relations. The mission of Strategic Objectives is "to make news, launch products, connect people, set trends, support causes, create effective social media strategies and stage memorable events." Strategic Objectives boasts of experience within every sector in Canada, including Travel/Hospitality, Nonprofit, Education, Retail, Health and Pharmaceuticals, Food and Beverage, Financial and Corporate Communications. Some of Strategic Objectives current clients include Barbie, Oreo and Guinness. Deborah Weinstein and Judy Lewis are co-founders and partners of Strategic Objectives, and are still actively involved, having founded the company in 1983.
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