Veritas is a top media specialist firm that uses the credibility of third-party influencers to protect and increase the impact of a brand or company. Veritas identifies the people who are likely to spread positive, credible word-of-mouth about a company or brand. Veritas uses their unique understanding of emerging technology in social media to get these influencers to talk about a brand. Veritas also pinpoints the naysayers and uses this information to help reduce negative comments about a product or company. The power of social media, digital marketing, and public relations is harnessed in order to reach consumers in the most meaningful and authentic way possible. Once Veritas helps a company establish relationships with specific groups of influencers, they use a unique customizable dashboard to track their influence. An original approach is used to communicate ideas about a brand or company through interesting, sharable stories that are built around the value of a brand. A unique combination of online and offline mediums is used to provide a company with a better chance of endorsement through old-fashioned word of mouth and positive publicity.
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