The arrival of Paradigm PR in 2007 seems appropriate, since the shift in how a public relations company can rapidly develop into a powerhouse could be seen as a paradigm shift in its own way. This Toronto-based agency is broad enough to handle accounts in a wide array of industries, wih each message that's delivered having enough of an impact to make clients come back time and again. As veterans of the public relations industry, the staff at Paradigm knows that there's no such thing as a quick fix for any relevant campaign. That's why they carefully craft a strategy that begins with the goals of the client, find out what course of action to take and use their talents accordingly. Once that concept has been pared to the simplest message possible, determining how to measure the success that follows is the only thing that will need to be gauged.
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