PAN Communications, an integrated tech PR firm, uses effective storytelling in both traditional and digital media to get their client's messages noticed. Pan starts with an analysis of their client's brand and the target audience to craft a communications strategy and determine how to measure the campaign's success. The tech PR firm discovers how the client's desired audience consumes content, such as via social media platforms, and then they plan their strategy accordingly using their influencer and media contacts. Pan also utilizes content marketing by creating compelling content that speaks to the target audience. Pan Communications generally works with B2B technology and healthcare brands.
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