Public relations is especially important in the tech industry, where most people do not have the social skills to put on a great marketing campaign. Just look at E3: One of the biggest critiques of the program year after year is that the companies put on ridiculous shows in place of a real marketing campaign. You should not have to worry about this! Do not overstep your expertise: Let the marketing company do what it is supposed to do while you focus on the tech. The company that can get the job done for you is Revolution Public Relations (http://www.revolutionpr.com). Revolution Public Relations (http://www.revolutionpr.com) specializes in the tech industry specifically because the tech industry needs PR the most. There is nothing social about tech, and you must truly understand human nature in order to create a great PR campaign. However, tech and PR make great bedfellows, and Revolution Public Relations (http://www.revolutionpr.com) knows how to put it together for you.
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