Your knowledge of your industry does not mean as much as you think it does. When it is time to sell to the general public, image is everything. This is quite unfortunate, but it is the truth! Many people who are married to the world of technology find this an extremely difficult hurdle to cross. They believe that more knowledge equals more sales. They will talk the ear off of a customer with facts and specs; in the meantime, the customer is losing interest by the syllable. Do not let this be you! When it comes to the world of tech, Weiss PR (http://www.weisspr.com) is the company that serves as the translator between your language and the language of the customer. Imagine what would happen if you could bring the customer into your world of facts without boring him to death. That translation is what Weiss PR (http://www.weisspr.com) does for you!
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