Current is a public relations firm that specializes in handling the marketing and image needs of clients in the tech industry. Current is a member firm of the Interpublic Group of Companies, a global marketing conglomerate that is one of the “Big Four” names in advertising. Current has a staff of 50 PR specialists who work in five states. The history of Current dates back to 2006; back then, founder Virginia Devlin started the company with a major contract for The Clorox Company. Eight years lated, Ms. Devlin was honored with the Top Women in PR Award from PR News. These days, Current handles creative PR campaigns for clients as diverse as Allstate, Brita, Samsung, and the Greater Miami Convention and Visitors Bureau. Current believes that branding efforts should revolve around stories that people can relate to on a very individual level.
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