Shift Communications is a public relations firm that specializes in working in the digital realm. Their approach to public relations and communications is driven by data; that is, they analyze numbers and data to see how effective their campaigns are and share those results with their customers. Clients who work with Shift Communications never hear platitudes such as, "The campaign is working." Rather, they are shown analytics and numbers to that effect. Shift uses a tool called the Reflex Dashboard to monitor the effectiveness of their online work in real time. Shift Communications is happy to work with brands of all sizes from small startups to giant corporations, and they can work in virtually any industry. Their clients include McDonald's, H & R Block, and Credit Karma. They also have a blog on their website where they look at a wide assortment of topics related to digital public relations.
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