Since its humble beginning in 1995 as a sports public relations agency operating with only its eight founders and no other employees, Jackson Spalding has been on a mission to succeed. Their tiny firm has now grown into one of the most respected and unique sports agencies in the country. Rather than simply focusing on athletes like the business models of most sports agencies, Jackson Spalding uses a different approach that is centered around brands and not people. They have collaborated with countless notable brands including, but not limited to, Honeywell, Delta, Lexus, Coca Cola, Toyota, the Atlanta Braves, and Chick-fil-A. Jackson Spalding's focus on brands also can be seen through the more than 100 organizations they provide volunteer work and board service to. A few example of these brands are Toys for Tots, Boy Scouts of America, and the Special Olympics. The company serves to help brands bring experiences to life, while helping their communities at the same time.
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