Professional athletes can be very well compensated and adored by the general public, but are also constantly under the public eye. Athletes that have a good image and positive public relations will have the ability to earn a considerable amount more in terms of salary and endorsements than someone that does not have a good reputation. Because of this, hiring a sports and entertainment PR professional would be very advantageous. One sports and entertainment PR firm that has excelled in helping clients to develop a good reputation is Tandem Sports and Entertainment. This company can handle a wide range of tasks that can help to improve the image of an athlete. This will include handling digital and social media accounts, responding to any negative ads, ensuring that positive news and made public, and helping to build a strong public image when the athlete speaks publicly. The company has represented many high-profile athletes including Grant Hill, Jeremy Lin, and Ray Allen.
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