Professional sports athletes are very well compensated individuals and are also idolized by the media and average fan. While they can be loved and adored by the public, a professional athlete is also constantly in the public eye. Because of this, having a good public image is very important for athletes as it can have a direct impact on their compensation from both the sport and endorsements. Athletes that are in need of building their public image should consider hiring a public relations agency, such as Copernio. Copernio, which is based on Southern California, can provide a number of different services to its clients. First, they are able to handle all social media accounts for the athlete to ensure the athlete is sending out appropriate and beneficial messages. The firm will also be able to work to shed light on positive news stories that involve the athlete and mitigate and negative news.
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