French West Vaughn is a public relations firm that specializes in providing services to those in the sports industry. They work closely with clients to ensure that their image is portrayed in a way that is positive and represents the way they wish to be viewed by the public. FWV has a team of social media experts that work specifically on the clients' social media platforms to increase engagement with the public and provide the client with an easy to manage social network.The digital media team includes everyone from behavioral marketers to content appeal specialists. When working with sports professionals, they generate press coverage to provide the public with positive information on the clients. They also arrange interviews as needed, locate paid endorsements, work on event management and arrange media interaction as needed for their clients. They focus on creating an overall brand that is individual for each sports professional.
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