The ability to connect the thrill of sports with emerging trends or brands is what Ketchum offers its clients when it comes to public relations. Using research that can specifically target the necessary demographics, they use the emotion that's always been a part of the world of sports to merge the two into concepts that deliver clear results. With offices in five different cities, Ketchum has numerous contacts that can help push forward the strategy that works best. This might be related to promotion, a particular cause or possibly in response to a crisis that needs to be neutralized as quickly as possible. In the latter case, the ever-present glare of media heightens the chances that bad news can come back to haunt either a sponsor or a particular team. The experienced staff at Ketchum has a plan in place that can guide a client through this type of problem.
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