Making the effort to infuse a stronger between sports and entertainment is at the heart of what Edelman Public Relations does for its clients in the athletic marketplace. The focus they offer is built on creating different options that can deliver results based on what sports is known for: teamwork. An athlete might be looking to enhance his brand or a company sponsoring a sporting event might want to make sure that its imprint on that event becomes a focal point of media coverage. Regardless of the platform used, the idea that fuels the staff at Edelman is how to offer greater engagement that delivers even more than the expected return on investment. The Edelman staff has the experience to quickly sift through things that might clutter the message being delivered. That allows their natural storytelling expertise to flow, which is what captures the imagination of the marketplace at large.
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