The world of sports is one in which its audiences are very demanding, but are also open to adopting passionate loyalty toward a brand. Finding a way to grab hold of those segments of the market and leading them to a client's brand is what Landis does on a daily basis. How this is achieved begins with simply listening to a client. That may sound basic, but far too many firms believe that their background when it comes to public relations in general supercedes any real involvement from that client. Either that, or they listen at the beginning and then simply deliver a warmed-over message that falls flat. In contrast, Landis makes sure to get a sense of the client's passion for their brand and then immerses itself with a similar belief in a message's importance. The end result is that the enthusiasm seeps through how it ultimately gets delivered.
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