Sparkpr is a Silicon Valley based public relations firm who specializes in assisting clients in the technology sector. Founded in 1999, Sparkpr has helped numerous companies navigate the volatile technology sector. They provide specialized services to globally recognized brands as well as general media management and marketing assistance to technology start-ups. Though Sparkpr provides their clients with a broad range of media relations services and general marketing campaigns, they are generally focused on assisting in the cultivation of a compelling and robust brand identity. Many of the techniques in which they engage are based on creating a complex and sustainable brand narrative that appeals to both consumers and industry peers. This includes the creation, packing, and dissemination of unique content through a variety of channels. It also includes a detailed analytical approach to brand measurement through the use of an in-house research team.
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