Upraise is a public relations firm based in San Fransisco, California. The aim of the firm is to assist clients in creating effective media relations that draw interest to their business or product. Some of the firm's specializations include revitalizing a brand's social media efforts by generating content and using imagery that appeals to the brand's target demographic, creating new and engaging site and brand content, perfecting websites so that they are at their most effective and creating important copy such as keynote addresses for CEOs and CFOs. In order to maximize their effectiveness, Upraise presents a number of case studies based on work they have done with existing clients. The case studies tackle subjects such as optimizing media relations, creating a new definition of a rapid response, providing information security to prevent breaches in important data, the importance of revolutionizing the creation and use of streaming media and the correct way to handle PR and branding for non profit organizations.
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