Once the doors opened in 1999 for LaunchSquad public relations, the talents of the staff were poured out on a daily basis for clients. Over that time, the company has expanded to four offices in Boston, New York, San Francisco and Seattle, a strong indication that the work being produced delivers results. One of the key reasons for such success is the company's knack for being able to offer compelling stories that leave a lasting impression on an audience. Along the way, the advice offered is information that's the byproduct of a careful assessment of a client's specific landscape. During all of this, frequent interaction with traditional media and the use of social media as a oonduit for a particular message helps broaden the potential audience. The use of analytics in accurately measuring the impact of such messages aids in properly gauging the collective value from the work of LaunchSquad.
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