Staying within a comfort zone for some public relations firms can be the way that they conduct business, since risk is seen as too much of a game-changer fort their bottom line. That's not the case at the Hoffman Agency, which makes an effort to be out of the mainstream way of doing things. That doesn't mean that the company doesn't adhere to such basics as working together with a client on the message that's sought or working within a budget. It simply means that the status quo isn't an acceptable threshold to reach when there are countless reasons to push ahead. Such a philosophy must be working for Hoffman, since the array of awards that it's stacked up over just the past few years offer an enviable peek into exactly how to go about pleasing clients, with the list of companies across the world a testament to that approach.
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