Companies that want to grow can't always depend on traditional marketing to do the job. Although broadcast media, pay-per-click advertising and websites all have their place, they often fail to communicate important business-related messages to the people who matter most. For this reason, press release marketing has become an increasingly important part of any successful digital strategy. Using online tools, business owners, managers and personalities can announce products, services, achievements and events. When people choose Business Wire, they can precisely define the audiences that receive their news. The firm has built an impressive network of industry influencers, journalists and media contacts who can take client press releases and spread the word among their personal and professional networks. As a result, for example, a company that needs to launch a new product can get the publicity their event deserves. Similarly, firms can publicize the services that they provide to their community.
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