The ability of a press release to deliver the expected impact when it comes to awareness has been a source of debate for decades. Critics have charged that gatekeepers play a key role in undercutting the effectiveness of the message. PR Underground has managed to break through these concerns by establishing solid connections with potent media outlets that can quickly spread pertinent information. Once those outlets have the information, a much greater chance of seeing it become part of a larger conversation exists. The explosion of social media hasn't been lost on the staff at PR Underground. By getting clients' releases placed on Google News as well as funneling it through various social media channels, so many more people are reached. Add to those options the ability to quickly have it sent out to syndicated news sites and it's clear that Digital Underground knows how to deliver for its clients.
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