PR Newswire is the name of a press release firm that acts as a global provider of multimedia platforms and marketing distribuion. The agency was founded in 1954 by Herbert Muschel and is headquartered in New York City while also being a Cision company. For 60 years the company has been a driving force in the commercial news distribution and media management industry. How the agency works is after they are contacted by a potential client, they began to build a working relationship with them and learning about what it is they want to accomplish with this move. They educate clients on the marketing aspect, letting them know who their target audience is and teaching them ways to try and expand upon it. This includes brand building and optimizing search engine features so that when people search for their name it will come up easily in a very crowded industry.
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