PR Newswire is known as the best press release firm in the industry. It offers a variety of tools to help businesses optimize press release distribution. In fact, press releases sent via PRNewswire are 48% more likely to be picked up by the media. Furthermore, the company strategically places anchor text links, header tags, and search engine tags to ensure that press releases get picked up by major news outlets. Recently, PR Newswire added a Cison Communication tool to help clients unify their communications strategy. Other tools in the company’s arsenal include multimedia content distribution, branded landing pages and microsites, multicultural distribution and promotion. PR Newswire also provides media monitoring to help clients gauge the momentum of their story and keep them ahead of the competition.
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