Created from the perspective of its IT journalist-founder, Daniel Jones, ReleaseWire began as a business in 2005. Jones sought to streamline press releases to better feature the important content and to eliminate or downplay irrelevant aspects. ReleaseWire also works to help businesses connect with journalists who regularly cover similar topics, rather than spamming reporters and editors who may have no interest in the subject. Also, by taking a journalistic approach to press releases, journalists are more likely to use the content with fewer changes or edits. More than 70,000 businesses, both big and small, make use of the company's online services, which include hosted newsrooms, press release analytics, a press release publisher and distribution in multimedia formats.
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