Your company puts more stock in your press releases than you realize. When your company's reputation has been attacked, one of the first things your marketing department does in response is to put out a press release. You post the release to your company website and social media pages, but you are not sure if you are response is reaching the same size audience as the attack. Press releases are significant tools in reputation management, but they are only effective when they are seen. The key to getting your message out with a press release is to team up with a distribution company that has the network you need to get massive exposure. A company like eReleases not only reaches thousands of publications, but also has a network of journalists who subscribe to get the latest press releases. When you want to enhance the effectiveness of your press release, then you need a distribution company that has the largest network.
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