Business Wire is a global communications and press release firm that has been in business for over 50 years. They combine their understanding of communication fundamentals learned over the decades with the most sophisticated Internet and social media strategies. They handle public relations, investor relations, marketing and more for start-up to Fortune 500 companies. Business Wire helps their clients determine the audience they want reach by looking at geographic, industry, public policy and demographic criteria. Then they get the content out fast all over the world using their patented NX network. After the content is out, they use the latest analytic tools to figure out how effective it has been. They can scour the Internet to figure out who is talking about a brand and help the client work from there. In short, this a company with global reach and the ability to greatly heighten the value of any brand.
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