While sending out press releases is one of the basic tenets of marketing or public relations for a company, being able to make an impact with people in the media who can funnel that information out is a rare gift. It requires nuanced skills that emphasize being able to establish a connection with that person or group so that future interactions will receive top priority. That's what the staff at eReleases can do for its clients, since they have a solid distribution channel already in place that connects with a wide array of media outlets. In fact, a number of influential journalists make up part of the subscriber base, which helps immediately get information into the media pipeline. Smaller firms can benefit greatly by connecting with eReleases, since there's no such thing as a pecking order with the company. All businesses receive the same level of treatment from the staff.
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