Brushfire Inc. is a marketing and public relations agency that is based in New Jersey. They have done work for a variety of clients, including Subaru, Crowne Plaza Hotels, and the New Jersey Lottery. Brushfire uses several strategies to get the word out about their clients' products and services. They use social media and blogger reviews to generate buzz. The company also uses SEO marketing to make clients more visible on the internet. In the real world, Brushfire organizes advertising campaigns and promotional tours where potential customers can sample and experience the benefits of what the client has to offer. These field marketing events also attract attention from the media. Market research is another service that Brushfire can perform for their clients. They identify target markets by analyzing data. For insights that can't be described by numbers, they use focus groups to find out how a brand connects with people.
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