The idea that there's one magic bullet when it comes to public relations is something that the staff of PR Girl strongly rejects. The reason is because traditional marketing can sometimes get lost in the clutter, which means that having a backup plan becomes vital to having any chance at success. PR Girl isn't afraid to use tactics like guerilla marketing to make sure that a client's brand gets recognized. The specific avenue that this message travels could be a print ad, a broadcast commercial or an online presentation. The medium depends on the product involved, but it's something that will achieve maximum impact. Other ways that PR Girl seeks to get messages out can be through carefully targeted events, establishing solid relationships with influential bloggers or using the ever-expanding options available through social media. Whatever the final product looks like, one word that will never be used is dull.
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