Founded by Kenneth Loo, Kenwerks is a creatively focused public relations firm with offices in both New York City and Los Angeles. Kenneth Loo has used his years of industry experience to craft an agency that provides a creative vision and direction to clients primarily in the field of fashion. This means utilizing the creative keystone of the fashion industry and blending them with demonstrably effective marketing and public relations techniques. Kenwerks serves clients in the fashion industry. Specifically, brands looking to enter the market or for clients who are seeking a rebranding or a reimagining of an existing fashion entity. For new brands, this means helping them establish a unique identity within their market and establishing relations with existing brands where applicable. For existing brands, this means leveraging the brand's existing value and market identity while transitioning away from ineffective or outdated characteristics. This is accomplished by utilizing digital media outlets and entertainment events.
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