Do not leave your public image in the hands of people who do not understand your industry. Any marketing company that says that it can catapult you to the top of any industry is lying to you. Public relations is an ongoing relationship between your business and your audience. Once you have built up that relationship, you have to maintain it. This takes resources that many public relations companies are unwilling to provide for you. Many of them simply do not know how to do it. However, you can separate yourself from the pack with the right public relations company on your side. Shore Fire Media (http://shorefire.com/) gives you the leg up on your competition that you need in order to succeed in your industry.
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