Allison - #5 of Top Entertainment PR Firms

Allison

Allison+Partners is a global communications, publicity and PR firm. They have worked with a variety of clients including the Best Western hotel chain and ASICS shoes and apparel. They take a creative approach towards communication and put storytelling at the core of their communications. They know how to appeal to emotion and intellect to advance a brand. They are entirely results driven and define success as the client achieving their objectives. An example of what they can do is their work with ASICS. For many years, ASICS were known as a leader in high quality running shoes. However, when the company began to produce other athletic apparel they had trouble getting it noticed. Allison+Partners put together a strategy for ASICS and delivered. They created various events to promote brand awareness, did successful product placements and worked with celebrities like Christina Applegate to raise the profile and sales of ASICS apparel.