Cyber is a music PR firm that specializes in branding and social media outreach. The aim behind Cyber's PR efforts is to create a signature story and pitch that branding image through blogs and podcasts. Bio writers at Cyber craft a signature story for each artist and bring that story to the public to create buzz and increase album sales. A branding expert then takes that signature story and markets it through Twitter, YouTube and even Facebook to reach targeted audiences. Digital publicity campaigns involve a team effort in lieu of the creative effort of just one publicist. The aim behind all PR efforts at Cyber is creating a loyal fan base through harnessing the power of social media, radio exposure and podcasts. Workshops and videos are also provided through a 9-week course designed to help fledgling musicians use social media to generate buzz and gain a loyal online following.
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