Lucid PR is the name of a full service public relations organization that is based out of New York and Los Angeles. The agency deals with matters in relations such as crisis management, media relations, public affairs and training with members of the media. Lucid PR knows that the specialty is in communications and understands that being good in the communications sector can go a long way in helping business clients be more successful in a very crowded market. For instance, when it comes to media relations, the agency teaches clients how to properly strategize and create their own publicity campaigns in order to get their name out in the open. This goes along with media training, which helps clients learn how to engage the media and promote their specific brand. Crisis management is also a key service provided, in the event that a client needs help solving a problem.
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