Newell Public Relations is a PR firm headquartered in Hong Kong, with three offices in mainland China (Beijing, Shanghai, and Guaogzhou). Founded in 1993, the company has a reputation of being one of China’s premier PR firms, with a reach throughout the Asia-Pacific region and beyond. Also, it is known for being a founding member of the Council of Public Relations Firms of Hong Kong (cPRf), which was established to raise PR practice standards in Hong Kong specifically—and China in general. Newell’s services include brand positioning, content editing, media positioning, and crisis management. Its clients—spread out in the technology, corporate, and consumer sectors—include Qualcomm, RSA Security, Oracle, Adobe, Citrix, Microsoft, Symantec, Intel, and Cisco Systems. Newell was the first Asian PR firm to win a PR Week award for Technology Campaign of the Year.
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