Sinclair Communications is a relatively small, burgeoning public relations company located in Hong Kong. Providing a generalized array of marketing and media services, they promote themselves as an “independent public relations company” with an emphasis on integrated services. The smaller, less corporate nature of the company means that they are able to provide client services in a warmer, more intimate setting than their larger competitors. Sinclair Communications focuses on providing clients with integrated services. This means that all of their media and marketing campaigns involve a complicated combination of traditional techniques and emerging practices, as well as a measure of experimental techniques. In terms of marketing, this includes basic corporate communications, as well as influencer engagement and relationship building along nontraditional channels. On the digital side, they provide social media management and web development, as well as content creation, viral marketing campaigns, blogger outreach programs, and a reliance on nontraditional sources for word-of-mouth exposure.
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