Engaging the world from their offices in Hong Kong, Blue Current uses public relations to help tell the types of stories that make an impact with relevant audiences. Those tales not only help build brands, but also help established companies burnish their reputations in a positive manner that results in greater economic impact. Clients have been pleased with the results provided and the work involved has resulted in award-winning recognition. Those accolades have only sharpened the focus of the Blue Current staff in making sure new avenues are pursued and all details are covered. In some cases, the public relations is aimed at the consumer, while other instances focus on more of a business-to-business dynamic. The mode of communication also varies, depending on the target sector that's sought, since using traditional media can sometimes mean news becomes quickly dated. In that instance, the immediacy of social media becomes more viable.
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