Doing great public relations is a strategy. If you are looking at your competition and seeing great looking employees and a perfect product from their commercials, you can bet that they had a little bit of help when they presented themselves to the general public. No one is perfect, and no one should be held to that standard. However, the modern customer does not know or care about this basic tenant of life; they hold people to the standard of perfection all of the time. What does this mean for you? It means that you need to present your company as pristine and perfect. This is the job of a seasoned public relations expert, not your coder in his off hours. Make sure that you limit the amount of time that your in house staff spends on tasks that are not in their job descriptions - leave it to the Strategic PR Group (http://www.sprg.asia/).
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