ICR is one of the premier advisory firms that focuses on reputation management through fiscal public relations. Their goal is to control the narrative for their client's brand so the public forms a positive and correct opinion on the brand in question. They are made up of several members of the finance community, including several who once worked at high level corporate positions in the banking and finance industry. ICR also partners with a number of current industry experts, including hedge fund managers, bankers, equity firms, and analysts. ICR understands how to craft a positive public image through proper communication and by fostering positive relationships between brands and their users. They actually work to streamline the business operations within their client's operation parameters, thereby cutting costs and improving efficiency. This also allows their clients to grow at an optimal rate. Since they work primarily with finance companies, it is no wonder they specialize in this area.
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