The Now & Zen public relations firm of New York is a boutique agency dedicated to helping clients succeed in the competitive sectors of fashion, beauty and style. Now & Zen has built a diverse portfolio of clients that includes major brands such as Sugar, Evve Milano, WET Swimwear, and Endless Summer. The firm has also helped retail clients such as Kohl's to incorporate fashion and style products for the purpose of attracting certain shopper demographics. The approach taken by Now & Zen features acquiting strategic market intelligence to stay one setp ahead of fashion trends. The ultimate goal is to put clients in unique positions to become known as trend makers. Some of the strategies commonly applied by Now & Zen include celebrity buzz, tactful product placement, digital marketing campaigns, brand positioning, charitable functions, and social media engagement that elicits sharing of content and discussing topics relevant to clients.
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