As a digital PR firm, Kaplow uses digital storytelling to send brand messages that can change people’s lives. They believe in relationship based PR by introducing their clients to the right people for their brand and products to be successful. Kaplow continues to evolve their strategies to meet the ever-changing way that consumers are using and being influenced by media consumption. Using creative experiences and events, personal one-on-ones, and social and digital content, they manage campaigns that reach out and change the way consumers view their clients. Corporate social responsibility programs are a large part of their brand strategies. They have helped to create a foundation that benefits ovarian cancer as well as brought Skype into classrooms around the world to benefit the education of countless children. “Consumerizing” brands is their motto so that a brand can become a necessity.
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