Be Social PR is a public relations firm based in Solana Beach, California that focuses on digital media as a form of PR. The primary focus of the firm are clients from within the lifestyle and beauty industries, which are populous and highly competitive. The firm's specializations within those fields include social media management, the creation of content, the marketing of events, creating relations with influential parties and generating publicity digitally in addition to standard public relations services. The firm brands themselves as specialists in creating relations with bloggers and creating blogger outreach campaigns as well as social media collaborations on sites like Instagram. They create Instagram photo styles that appeal to the target demographic of their client's brand. The firm also generates effective ad campaigns for social media as well as grassroots marketing efforts. An additional specialty of the firm is the generation of cross promotional marketing and branding opportunities.
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