Burson-Marsteller does business with corporations that need some sort of public relations solutions. This is an agency that handles various aspects of PR on a global scale. In today's world, it is absolutely critical that corporate enterprises have someone manage their online reputation. With the expansion of social media and social networks, it should be quite easy for corporations to connect directly with customers and partners all over the world. Such online platforms are useful for promotional purposes as well as branding. For example, a company that is active on Facebook and Twitter can redefine its own image within the public sphere. Burson-Marsteller knows how to transform the reputations of corporations that might be associated with only a few products or services. This company tries to use social networks to prove that corporate clients have a lot more dimensions to them than just a few select products that are popular within a target market.
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